Parks Project
Iowa State University | Spring 2024
Project Overview
Campaign Branding for Parks Project to reflect their environmental values and elevate the brand. The primary illustration combines two hands and the trunk of a tree, using the fingers as roots and branches. Parks Project encourages volunteer work in National and State parks, offering opportunites and ways to get connected. Their goal is to protect and preserve parklands for generations to come by educating, advocating, volunteering, and activating park supporters to get involved in conservation. The merchandise sales go directly back into the parks through donations. To date, Parks Project has contributed over $2,700,000 to help fund vital projects in parks around the US. Their mission: Leave It Better Than You Found It.
*This project was done as speculative student work. This was not created for Parks Project*
Instructed by Miriam Martincic
Project Overview
Campaign Branding for Parks Project to reflect their environmental values and elevate the brand. The primary illustration combines two hands and the trunk of a tree, using the fingers as roots and branches. Parks Project encourages volunteer work in National and State parks, offering opportunites and ways to get connected. Their goal is to protect and preserve parklands for generations to come by educating, advocating, volunteering, and activating park supporters to get involved in conservation. The merchandise sales go directly back into the parks through donations. To date, Parks Project has contributed over $2,700,000 to help fund vital projects in parks around the US. Their mission: Leave It Better Than You Found It.
*This project was done as speculative student work. This was not created for Parks Project*
Instructed by Miriam Martincic
Project Overview
Campaign Branding for Parks Project to reflect their environmental values and elevate the brand. The primary illustration combines two hands and the trunk of a tree, using the fingers as roots and branches. Parks Project encourages volunteer work in National and State parks, offering opportunites and ways to get connected. Their goal is to protect and preserve parklands for generations to come by educating, advocating, volunteering, and activating park supporters to get involved in conservation. The merchandise sales go directly back into the parks through donations. To date, Parks Project has contributed over $2,700,000 to help fund vital projects in parks around the US. Their mission: Leave It Better Than You Found It.
*This project was done as speculative student work. This was not created for Parks Project*
Instructed by Miriam Martincic
Project Overview
Campaign Branding for Parks Project to reflect their environmental values and elevate the brand. The primary illustration combines two hands and the trunk of a tree, using the fingers as roots and branches. Parks Project encourages volunteer work in National and State parks, offering opportunites and ways to get connected. Their goal is to protect and preserve parklands for generations to come by educating, advocating, volunteering, and activating park supporters to get involved in conservation. The merchandise sales go directly back into the parks through donations. To date, Parks Project has contributed over $2,700,000 to help fund vital projects in parks around the US. Their mission: Leave It Better Than You Found It.
*This project was done as speculative student work. This was not created for Parks Project*
Instructed by Miriam Martincic
Project Overview
Campaign Branding for Parks Project to reflect their environmental values and elevate the brand. The primary illustration combines two hands and the trunk of a tree, using the fingers as roots and branches. Parks Project encourages volunteer work in National and State parks, offering opportunites and ways to get connected. Their goal is to protect and preserve parklands for generations to come by educating, advocating, volunteering, and activating park supporters to get involved in conservation. The merchandise sales go directly back into the parks through donations. To date, Parks Project has contributed over $2,700,000 to help fund vital projects in parks around the US. Their mission: Leave It Better Than You Found It.
*This project was done as speculative student work. This was not created for Parks Project*
Instructed by Miriam Martincic
Project Overview
Campaign Branding for Parks Project to reflect their environmental values and elevate the brand. The primary illustration combines two hands and the trunk of a tree, using the fingers as roots and branches. Parks Project encourages volunteer work in National and State parks, offering opportunites and ways to get connected. Their goal is to protect and preserve parklands for generations to come by educating, advocating, volunteering, and activating park supporters to get involved in conservation. The merchandise sales go directly back into the parks through donations. To date, Parks Project has contributed over $2,700,000 to help fund vital projects in parks around the US. Their mission: Leave It Better Than You Found It.
*This project was done as speculative student work. This was not created for Parks Project*
Instructed by Miriam Martincic
Let’s Groove!
Let’s Groove!
Let’s Groove!
Let’s Groove!
Parks Project
Iowa State University | Spring 2024
