Project Overview

Depop is a place to buy & sell used & vintage clothing online. Based in London, founder Simon Beckerman was inspired to create a flea market on the internet & promote circular fashion where the users are in charge: advertising with photos & descriptions, public relations by messaging, and account management. Their main goal was to be the next AirBnb or Spotify but make an impact on fashion.

Inspired by Depop's growth originating from traditional word-of-mouth, Wanted: Depop is a scavenger hunt demonstrating the power of the local community to Gen Z. Wanted flyers and a digital marketing campaign drop hints and clues about the location of the first Depop-up shop. Depop influencers are invited to sell at this pop-up shop and network with other secondhand sellers. Fans across the pond can join the journey digitally through the app, featuring community challenges with promo code rewards, and request their own wanted flyers to add a pop of Depop to their community.