Furry Friends Refuge
Iowa State University | Fall 2025
Project Overview
Furry Friends Refuge is a nonprofit humane organization that has served the animals of central Iowa since 2007. They are the first no-kill community in the Des Moines metro area. Their mission entails promoting animal welfare through education and celebrating the human-animal bond. They work to combat animal mistreatment and advocate for humane treatment of all animals.
The previous branding for Furry Friends Refuge was somewhat outdated and lacked the playfulness and personality that volunteers brought to the organization. The logo was updated, and a solid color palette was created. A new typography system was designed with a focus on movement while ensuring readability and professionalism when necessary. New brand elements were added to provide extra energetic touches throughout merchandise, social media, and promotional materials.
Instructed by Eric Andren
Project Overview
Furry Friends Refuge is a nonprofit humane organization that has served the animals of central Iowa since 2007. They are the first no-kill community in the Des Moines metro area. Their mission entails promoting animal welfare through education and celebrating the human-animal bond. They work to combat animal mistreatment and advocate for humane treatment of all animals.
The previous branding for Furry Friends Refuge was somewhat outdated and lacked the playfulness and personality that volunteers brought to the organization. The logo was updated, and a solid color palette was created. A new typography system was designed with a focus on movement while ensuring readability and professionalism when necessary. New brand elements were added to provide extra energetic touches throughout merchandise, social media, and promotional materials.
Instructed by Eric Andren
Project Overview
Furry Friends Refuge is a nonprofit humane organization that has served the animals of central Iowa since 2007. They are the first no-kill community in the Des Moines metro area. Their mission entails promoting animal welfare through education and celebrating the human-animal bond. They work to combat animal mistreatment and advocate for humane treatment of all animals.
The previous branding for Furry Friends Refuge was somewhat outdated and lacked the playfulness and personality that volunteers brought to the organization. The logo was updated, and a solid color palette was created. A new typography system was designed with a focus on movement while ensuring readability and professionalism when necessary. New brand elements were added to provide extra energetic touches throughout merchandise, social media, and promotional materials.
Instructed by Eric Andren
Project Overview
Furry Friends Refuge is a nonprofit humane organization that has served the animals of central Iowa since 2007. They are the first no-kill community in the Des Moines metro area. Their mission entails promoting animal welfare through education and celebrating the human-animal bond. They work to combat animal mistreatment and advocate for humane treatment of all animals.
The previous branding for Furry Friends Refuge was somewhat outdated and lacked the playfulness and personality that volunteers brought to the organization. The logo was updated, and a solid color palette was created. A new typography system was designed with a focus on movement while ensuring readability and professionalism when necessary. New brand elements were added to provide extra energetic touches throughout merchandise, social media, and promotional materials.
Instructed by Eric Andren
Project Overview
Furry Friends Refuge is a nonprofit humane organization that has served the animals of central Iowa since 2007. They are the first no-kill community in the Des Moines metro area. Their mission entails promoting animal welfare through education and celebrating the human-animal bond. They work to combat animal mistreatment and advocate for humane treatment of all animals.
The previous branding for Furry Friends Refuge was somewhat outdated and lacked the playfulness and personality that volunteers brought to the organization. The logo was updated, and a solid color palette was created. A new typography system was designed with a focus on movement while ensuring readability and professionalism when necessary. New brand elements were added to provide extra energetic touches throughout merchandise, social media, and promotional materials.
Instructed by Eric Andren
Project Overview
Furry Friends Refuge is a nonprofit humane organization that has served the animals of central Iowa since 2007. They are the first no-kill community in the Des Moines metro area. Their mission entails promoting animal welfare through education and celebrating the human-animal bond. They work to combat animal mistreatment and advocate for humane treatment of all animals.
The previous branding for Furry Friends Refuge was somewhat outdated and lacked the playfulness and personality that volunteers brought to the organization. The logo was updated, and a solid color palette was created. A new typography system was designed with a focus on movement while ensuring readability and professionalism when necessary. New brand elements were added to provide extra energetic touches throughout merchandise, social media, and promotional materials.
Instructed by Eric Andren
Let’s Groove!
Let’s Groove!
Let’s Groove!
Let’s Groove!
Furry Friends Refuge
Iowa State University | Fall 2025
